Adobe · 2024

Scaling image masking flows to accommodate 20+ new preset masks on Photoshop Express

Enhancing the masking feature to support 20+ new presets while maintaining usability and discoverability.

Team

Design manager
Product manager
2 Engineers

My Role

Conceptualization
Design
Usability testing
Dev handoff

Duration

2 months

Background

Initially, we offered 3 preset masks — now we offer 20+

Engineers introduced a new masking engine capable of detecting up to 20 different regions based on image content. This required a redesigned interface to surface new options while maintaining clarity and quick discoverability.

Impact

The redesign improved user engagement and boosted free-to-premium conversions.

+5%

Increase in free-to-premium conversions

+40%

Faster object selection throughput

+27%

Improved skin selection efficiency